Striking the right balance

Specifying your temporary plastic protection is a fine balance. There are so many things to consider, many of which you may not even realise….

Obviously, you’ll address thickness and peelability/tack strength. In the UK typically clear film of 50µ with a tack strength of 2.0N is the “norm”.

You may even consider the film’s UV stability, if your product may be left exposed to the elements for any period of time.In that case, you may choose a combined black:white film, to optimise control over UV resistance and heat gain.

If your company is very image conscious, and protective of its brand, then the temporary film becomes a communication vehicle in its own right. It may be as simple as adding your company logo, and single colour disposal instructions. You may want to make more of an impact, and include the corporate branding, message, even installation instructions, eco credentials: the list goes on.

Then there’s the question of colours- one, two, three- or more? Or do you use the colour of the film as a marketing tool? It could be your main corporate colour. It can influence the impact of any other messaging thereon. The film tint could be one of the colours in your overall printed messaging. It could communicate subconsciously- a yellow or red film often makes people in the supply chain take more notice being an alarm colour, a black film printed white may also stand out more, especially if stacked or racked alongside competitors!

Often the determining criterium is cost. Even then it’s a balance- cheapest is not always best. It may be worth paying that fraction of a penny per linear metre more for a film that will fully meet your specification, and comes from a reputable manufacturer that will work with you, not only to get the correct specification for your needs, but to deal (in that hopefully rare eventuality) with any problems, professionally and efficiently, as part of your team.

Contact Phil May (Philip.may@macrowillplastic.co.uk) or visit www.macrowillplasticworld.com for further information.

For further information: Angela May, AFPR T 07863144184, e: angela@afpr.news

ENDS